Wednesday 30 September 2009

The Folly of Commercial Free

I am so damn proud of Philadelphia broadcasters and my mentor Jerry Lee who, if it were not for him, I would not be in radio today.

So, Mark Mays, Lew Dickey and Farid Suleman -- blame him!

Seriously, the latest reason I am proud of Philly radio people is because they are banding together to do some positive things that I think you should take a close look at.

Led by WBEB (B-101) owner and pioneer Jerry Lee they are going to use what's called facial coding to test radio commercials and hopefully make the medium more compelling to buyers. In fact, the participating Philly stations will use new technology to rate the desirability and effectiveness of radio commercials.

Radio has a lot of problems to be sure -- shrinking audiences, competing technology, a generation it has lost to mobile and Internet devices -- but the one problem it doesn't have to have is watering down the effectiveness of radio as a sales tool.

Unfortunately, while CEOs are confusing People Meter results with actual listeners and their stations are declaring "commercial free days" and segments, most of radio's problems with advertisers are self-made.

Hey, there's no reason to sell an ad to a sponsor and then run it back-to-back with seven others just to have a long music sweep that arguably will give you meaningless higher cume with PPM. And there's no reason to have your weakest talent (perhaps voice tracked from hundreds of miles away) recording RAB copy thrown together without a thought about effectiveness.

And God knows there is no reason radio has to sell spots when it can sell solutions. There is a reason most station reps don't go back to advertisers and agencies and ask, "did we meet your expectations?".

They already know the answer.

But all of that is changing and what the Philly stations are doing is vaulting into the future to actually make radio effective for advertisers rather than sell ratings and stupid commercials stacked in sets that don't work.

Jerry Lee's system checks the response of 43 facial muscles when a respondent listens to a radio commercial. Then they use 50 cameras to take the listener's picture every split second until they get 900 photo data reference points for a 30 second spot, for example. The group will target non-radio advertisers -- even better for the participating stations as this is revenue waiting to be counted.

I've heard the number bandied about that this system delivers eight times the return on investment for advertisers. Now we're cooking.

At the NAB Radio Show in Philly last week, so many speakers kept saying that radio revenue would pick up when the economy came back.

I'm not sure about that and I believe I have a lot of company.

That's why when radio is down on its luck, radio people ought to stop with the happy talk and do something positive.

Facial coding isn't the only answer, but it's an example of how the radio industry can maximize the positive cash flow it can throw off. Anything that can prove the effectiveness of radio to its revenue sources works for me.

But that's not the end of it.

Time to come to our senses.

Stop with the commercial free days -- at least calling them "commercial free". Commercials are not swine flu. Listeners obviously don't like them which is why stations pander to their sense that no commercials makes the station more desirable.

As a programmer, I have done "non-commercial" hours on my stations, but in hindsight I would have called them "100% music hours" like my old friend Marlin Taylor used to do when he was programming in New York City.

No reason to "dis" commercials.

It's good to emphasize the quantity of music a station plays but not at the expense of making commercials undesirable.

And while we're on the topic, commercials are undesirable because most of them -- frankly, stink. Yes, even the ones from agencies who should -- well, be doing things like using facial coding or Internet testing to gauge effectiveness.

You can't make great commercials without talent. You can't have great copy without good copywriters. Hell, radio will never invest in this -- and it's a mistake.

And if you could build the best commercials for your paying advertisers then proceed to run them in crowded clusters is the best way to make them irrelevant right from the start. These spots have no chance of being heard let alone having an impact for the client.

So, we've got a lot of work to do.

Keep in mind my students at USC claimed to like the concept of commercials but not the ones on commercial radio. They preferred them one at a time -- not clustered.

And let's not forget that small, local stations -- many of whom know exactly how to make effective commercials -- concentrate on that which is going to get the best response so they have a visible way to show how important radio advertising on their station is to local advertisers.

Look, radio people mean well. They want to do a good job. At the NAB it was apparent that the smaller operators marveled at how screwed up the bigger companies were and how they negatively influence the industry.

So, less voice tracking, more music discovery and better commercials -- now, there's a formula for a recovery that we should all embrace.

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Tuesday 29 September 2009

Radio Thrilla in Philla: Lew and Me

I ran into Cumulus CEO Lew Dickey when I first arrived at the recent NAB Radio Show in Philadelphia -- dare I say this during a recession -- at the Four Seasons Hotel.

It turned into a knock-down, drag out fight -- The Thrilla in Philla.

Lew threw a left punch.

I counter punched.

He bloodied my face.

I broke his nose.

We wrestled each other to the marble floor.

Okay ... it may not actually be the Thriller in Manilla that Ali and Frazier fought -- it's just my programmer's imagination trying to live up to your expectations of the Thrilla in Philla on the eve of the NAB Radio Show.

What really happened when Dickey and I talked was interesting and revealing and although I am having a little fun with the topic here his comments were revealing and dead serious. Everything was on the record.

Lew -- the man I playfully call "Tricky Dickey" and "Dickey Do" has his own take and a few nicknames of his own for me, I am sure. We followed up with a lengthy phone conversation after we left Philly.

Round One:


Lew said, "Jerry you're killing me" with a smile on his face hiding a bit of anger, in my opinion. I said, "Lew, you're killing yourself, I'm just reporting it".

No harm done.

Round Two:

Dickey made it clear to me -- saying three times by my count -- that he intended to run Cumulus his way -- that it was his company. When I reminded him that I know that, I added that his employees don't like his company. (See The Inside Music Media poll of Best & Worst radio groups in the right-hand column -- see it here).

I got the feeling Dickey was like Ali saying, "I'll be floating like a butterfly and stinging like a bee".

Hell, I'm allergic to bees.

Lew Dickey and I have known each other a long time. Many people don't know that we have enjoyed a cordial relationship for most of that time especially during his troubles with Cumulus founder Richard Weening. He reminded me of that. I continued with "it's not personal but you're not the same guy I knew then".

Round Three:


Dickey is no dope as far as education is concerned. You may not like him but you can't say he's stupid. Dickey told me that he has a different vision for his radio group. That a handful of advertising categories are the key to financial success and that employees may not like that.

I said that they may not like the way you are treating them.

He went to his corner and came out fighting.

Round Four:

Dickey said the old sales system has to change and it may take new people to make those changes.

I counter punched -- are you telling me that you're going to have to replace your present people to accomplish what you want?

Dickey backed off saying some employees may not want to do what he wants done. That may not be the whole truth -- read on.

Round Five:


I pressed him further and pushed him up against the ropes while he again reminded me that he'll do it his way. Frankly I indicated that that could be the problem. I told him of all the emails I get from his dissatisfied current and former employees who hate working for his company.

Round Six -- a potential low blow:

Yes, I hit him on the chin with Gary Pizzati, considered by some to be the Dickey-designated Hit Man, and Lew let the punch deflect off of him.

Round Seven:

I persisted by saying that if he had such a great vision for his company that perhaps he could do a better job of communicating it to his restless employees -- using some Dale Carnegie skills, perhaps. Dickey admitted that this might be so as he walked toward the door.

This reminded me of another great Ali quote: "A rooster crows only when it sees the light. Put him in the dark and he'll never crow. I have seen the light and I'm crowing".

Round Eight:

Lew promised no more personnel will be fired. The firing is done. That revelation almost knocked me out but I came to me senses and wondered what he would do if business continued to post 25-30% declines. Just as I was getting off the floor (so to speak) I heard him say that if revenue is off that much in the future the consolidators' bank deals will all have to be restructured.

I hobbled to my corner.

Round Nine:

Now Lew is going for the kill -- he hits me "we're hiring back 90 new account execs". I'm almost down for the count until I get to my feet and ask, "does that mean you'll be hiring back the people you laid off?"

He bobbed and weaved and said Cumulus may rehire some of them but they are more likely to hire new people who could help grow the health care, education and professional services (tax, legal) categories that he believes radio ignores. Just before the round ends, Lew reminds me "radio is getting none of this business because no one is calling on them".

Round Ten:

Cumulus is going to start training its sales people again -- Atlanta, January -- key account people, managers and sales managers. Then he pounds me with the fact that radio has under invested in its people. When I come back with, "isn't that your fault?" He bobs and weaves and brings up a Bain Consulting study that the management company claims to be surprised at the lack of sophistication in the radio industry compared with other Fortune 500 companies.

Now I'm mad.

Coming back with "they must have been pretty professional in 2003 when you were raking in all that free cash flow". All of a sudden they are not professional enough?

Round Eleven:

I'm almost down for the count when Lew says that even the great Susquehanna stations that he bought didn't have the professional sales staffs he was looking for -- judging by his Fortune 500 standard.

What?

I'm stunned!

The ref would have had to call a TKO.

I came away from this sparring between Lew and you-know-who with a post round summary of where I think Cumulus is -- maybe I'm punch drunk but here it is:

1. Dickey is probably right about the major cutbacks being over, but I still think there will be nip and tucks going on to streamline the operation.

2. Voice tracking and cost efficiencies in programming will continue -- he's walking a very fine line on expenses. No big hiring plans in programming.

3. Dickey thinks Cumulus will avoid the bankruptcy that Citadel is sure to face within months. I think if Citadel goes, Clear Channel and Cumulus are the two best bets to follow.

4. Dickey told me he isn't sure whether "this business will grow again" and I told him you can bet on it -- especially if operators like Cumulus continue to ignore the digital future.

5. Lew said radio has been commoditized because of consolidation and I said "whose fault is that -- yours and the other consolidators?"

6. That his compensation has been misrepresented and that the board in their seven-year contract extension was just trying to make him whole again. When I mentioned that making him whole when his people are going broke doesn't fly right, he didn't seem to get it.

In the end, I warned Captain Lew that even if he is right about everything, he will fail if he cannot get his employees to believe in his vision.

That he could have done a better job on communicating his ideas -- he does admit to this.

When I mentioned Gary Pizzati, one of his minions, who seems to rankle men and offend women I heard nothing that is going to make this change any time soon.

So, I predict business as usual at Cumulus.

A tightening of the screws using a top-down management approach.

Everybody is either on board or Cumulus will find new people.

When I mentioned that one account exec who told me he had enough trouble maintaining his list let alone the mandatory dialing for dollars prospecting, Lew said the person I was speaking of probably was a long-time employee.

New account execs replacing old -- because this company is hell bent on getting health care, education and professional services ad dollars.

The Thrilla in Philla between between Lew and JD is not half as bloody as, say ...

Jack Dempsey vs. Harry Willis

Rocky Graziano vs. Jake LaMotta

Rocky Marciano vs. Nino Valdez

Rocky Marciano vs. Sonny Liston

Sugar Ray Robinson vs. Archie Moore

Joe Frazier vs. Sonny Liston

Joe Frazier vs. Mac Foster

Bob Foster vs. Floyd Patterson

George Foreman vs. Jerry Quarry

Mike Tyson vs. George Foreman

Mike Tyson vs. Buster Douglas Rematch

Carlos Monzon vs. Marvin Hagler

Except at Cumulus, I am coming away from all of this with a feeling that the big fight is yet to come and it will be between ...

Lew Dickey and his remaining employees

Career ending for the loser.

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Monday 28 September 2009

The Radio Convention They Should Have Held

The trades tell us the just-concluded NAB Radio Show in Philly was brimming with optimism and for the life of me I couldn't find one person other than the owners who would agree with that.

It was so surreal -- you know, with a serious industry crisis going on and people running around telling you how good things are going to be -- that I got to thinking on my flight back to Phoenix --what would you do, Jerry?

Now I'm going to have a little fun while I deliver some constructive criticism so I know you are okay with that -- after all you read me every day -- but be careful not to forward this to any radio people who don't get it or are standing close to a ledge or are constipated.

This is the radio show the NAB should have held. My version is the JAD Convention (The "J" stands for Jerry and the "A" is my middle name Anthony pronounced "Ant-knee" back in Philly).

1. Rename the NAB Radio Show the NAB Radio No-Show. The wrong people attended and not enough of the right ones -- people who actually know how to do radio.

2. Let the audience teach and the speakers sit in the audience. The NAB currently has it ass backwards. Too often the wrong people were the "experts" on the dais lecturing to the ones who forgot more than they know. Listening to Mark Mays wax eloquent about how he wishes he had invested more in new media is an example. Okay, Mark -- then how about now? You've had the epiphany, now get the checkbook out.

3. Or Edison Research saying what we have in this industry is an HR problem. They are right, but they are telling the wrong people. Those people, the CEOs, wouldn't listen anyway. They are the problem.

4. Replace the Dickstein Shapiro opening funeral with Randy Michaels. At least Randy ran radio stations and he can make you laugh. If you only get one chance to make a good first impression then ... oops, keep the undertakers and opportunists out.

5. Next year, refuse to give any visibility to a radio CEO who will not pay to send his or her employees to the convention. That's the funny thing. Lew Tricky Dickey earns his nickname by prancing around the NAB acting like a supporter with his small retinue of minions but bans Cumulus market managers from attending saying they need to be at their stations working. And the NAB gives these guys credibility? Shame on them! (I'll be writing about my conversation with Dickey at the NAB sometime this week -- "The Thrilla from Philla").

6. Pay the attendees for going to the Radio Show. After all, with out-of-pocket expenses and many (not all) panels like the ones I just described, the attendees were not only getting a learning deficit but a financial one as well. Okay, I'm kidding. But ... make it free and let sponsors support it. Oh, the NAB can't make a profit from sponsors alone? Okay, then ask the radio groups to subsidize all the employees that they won't let attend because they are presently in bondage. Imagine throwing a radio show and the decision maker who refuses to let his people come -- goes -- and gets star billing. Just sayin'.

7. Put a wrecking ball to the exhibit hall concept. I mean, those poor suckers paid to watch people walk around, eat and drink free food and buy absolutely nothing -- again!

8. Pitch a big tent and bring events like Kurt Hanson's RAIN Summit under the same roof (full disclosure: I did a mini-keynote at this year's event so feel free to attack me for this idea). But, the people who attended the RAIN session were new media savvy and there was nothing but optimism in the room for three hours. Try this with the usual "tell them nothing" panel approach the NAB uses.

9. Have the entire show in the Reading Terminal Market -- arguably the best hoagies and cheesesteaks in Philly. Forget the convention center. It's Philly -- eating is more important.

10. Cancel it all together as Lew Dickey and his fellow consolidators do for their people. Then radio CEOs can't embarrass themselves publicly in front of non-employees.

11. Have a convention for everyone who has been fired from radio. Then when Dickey Do gets up to speak, one of the many irate "laid-off" employees will get the long awaited opportunity to stand up and scream out "you lie".

I invite you to add your "improvements" on my Facebook page for a radio convention. Or go to Inside Music Media's website and cast your vote for the best and worst radio group. It's on the right hand side.

We've been having a little fun here with the radio convention concept but it is fair to note that a lot of good people worked hard to put the NAB Radio Show on. You can't blame them. Maybe now that Gordon Smith is going to take over as CEO, the trade group could get real.

One thing is for sure:

You can't have a radio show without radio people.

Period.

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Friday 25 September 2009

The Future of Radio with New Media

The attendees at this year's NAB radio gathering in Philadelphia heard over and over again that new media is accounting for more and more of their advertising revenue.

No one seems to know how much of radio's ad pie new media will eventually eat and it appears to me very few of the big bosses (the only ones who are attending this conclave among the major consolidators) care.

Avoiding bankruptcy -- sure, they care.

Reinventing the wheel -- absolutely, they are into it.

Meanwhile, the companies that pander to the radio industry (I could have said sell things to the radio industry), are cranking out happy horseshit at a record pace at a time when they need to get real.

For example, Nielsen saying that radio usage is strong among younger demos -- 18-34 in 52 markets they rate. An amazing and unbelievable (and I accentuate unbelievable) 21.5 hours of listening each week in line with people aged 12+.

And Nielsen wants you to believe their audience measurement with conclusions like this?

Go out and look around -- which 18-34 year old is listening to a radio in lieu of an iPod or instead of texting? But happy horseshit plays well at radio conventions -- to some people, not all.

To those who know something is seriously wrong, they aren't buying this stuff.

Arbitron did no better.

They issued the usual "90% of all people are listening to radio" edict -- well then, damn, why is everything so grim? Are we to believe things are okay while new media is stealing radio ad dollars?

Is it just the recession or what?

Or the findings from a survey Vision Critical Radio conducted that has anointed the new Apple Nano with a built in FM tuner as the most encouraging thing to happen to radio since the iPod.

Isn't the Nano rumored to be replaced within a year by a new product as iPod sales continue to decline at the expense of iPhone sales?

Anyway ...

The survey of 3,000 consumers 18+ shows "encouraging interest in the interactive features of the FM tuner among the younger listeners who are the heaviest users of mp3 players".

The research asked the question "might be interested" and they give you this premature and misleading conclusion.

STOP ALREADY!

Let's get real.

If new media is eating radio's lunch as the bankers told us yesterday, radio cannot be business as usual.

You see, radio is barely involved in new media. They spend nothing or next to nothing on their digital future. Where it exists, smaller radio operators are beginning to generate revenue. They call it non-traditional. I call it non-B.S. revenue.

You can't have it both ways -- is what I am saying.

If anything made my visit to this year's NAB worthwhile, it was that there are so many smaller operators who attended -- and even sent associates -- who already know that what they hear from the so called experts is tantamount to pandering.

Pandering serves no purpose. It's okay to admit a problem and radio has a big one.

No, not that one!

It has lost the next generation.

To regain the next generation, successful radio brands will have to invest in serious new media initiatives while it is improving its local terrestrial radio service.

Radio has five to seven years left as a free cash flow gorilla.

But with 80 million Gen Yers coming of age who prefer and expect content on demand, radio broadcasters will have to become content providers where this generation now gets their entertainment or else they will head into the sunset with their towers and transmitters.

There is nothing to be upset about. No reason to pander to you.

Radio is the most prolific supplier of 24/7 content on the face of the earth -- now.

We can add video.

Create new streams of programming for the Internet and mobile spaces.

Build popular apps that have nothing to do with replicating our terrestrial signals.

For example, a high school sports app that covers every scholastic sports event in your region. Don't look now but ESPN is already testing that concept. They are hiring. Are radio stations?

Same for news -- 85258 is my Scottsdale zip code. Some day I will type 85258 and get a radio content provider who gives me news, pictures, videos etc for where I live.

Music -- well, we're working on that once both sides come to their senses and encourage the use of music by broadcasters in new spaces.

And the social networking aspects are loaded with possibilities.

What we can't do is only 24/7 broadcasting or streaming and call that the future.

The people I stood with at the back of the meeting rooms during the NAB sessions or in the hallways know how to do this.

The handful of misguided and ego-inflated CEOs who have lost their self-respect and are now on their way to losing their radio groups are the obstacle -- not radio people.

Churning out happy talk to pander to people who aren't buying it makes companies look like fools.

The joke is on the consolidators -- not the good and talented radio people -- some of whom I met at the NAB who are shaking their heads in amazement as to how such a good business wound up in the hands of a few bad apples.

The good Apple has a capital "A" -- and they get it. We need to think more like them than the bad apples who have put a serious hurt on radio's ability to be part of the digital future.

(By the way, I had an interesting talk with Cumulus CEO Lew Dickey at the NAB. I will tell you my impressions soon if you check back)

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Thursday 24 September 2009

The Composer's Mind




It’s always interesting for a composer to listen to the work and study the work of another composer. It’s particularly interesting in the case of a jazz composer like myself who, like most jazz composers, is also a performer — so I get to not only listen to and study the work of other composers, I also get to play their music. At the moment I’m working on music by the great German trombonist Nils Wogram, who has written a new set of music for my group Métier. I’ve always been an admirer of Nil’s writing — to my mind he’s a real composer, someone whose every piece contains interesting wrinkles, new ways of looking at old things, and just out and out new things. The five pieces he’s written for us are no exception — they’re challenging and demand a fair bit of work on the part of the players, but it’s worth it — tough but fair!




Of course Nils is also a phenomenal virtuoso on his instrument, and I’ve brought him here to Ireland on several previous occasions to play my music, something which he has always done incredibly well and along with his great playing ability, he has always brought his own composer’s mind to bear on the interpretation of my pieces. This is the first time the boot is on the other foot, and I get to see what I can do to interpret his work. The music he’s written is full of surprises, and contains so much different stuff, yet all with the unmistakable stamp of his personality.



We’ll be performing the music with him next Thursday, 1 October, in Cabinteely House — a really beautiful setting for acoustic music. If you’re around, and are interested in hearing some really great original compositions, please come down and check it out.

Banks On Radio Vulture Patrol

By Jerry Del Colliano

(Shown between "Doc" Fuller, left and Barry O'Brien at the Philly NAB Radio Show)

The NAB Radio Show now in progress in Philadelphia is like an old Italian wake -- it lasts three days and is very depressing.

Not that the NAB isn't trying to put on a good show or that those in attendance wouldn't like to hear better news, but this convention is grim this year.

The linchpin for the entire gathering was the Dickstein Shapiro breakfast bright and early in the morning on day one.

The usual suspects were on the panel and the usual listeners were hearing that in essence no one knows what is going to happen.

Radio will definitely rebound, but will it rebound enough -- said one?

New media is definitely taking media dollars from radio but will it continue -- another expert said.

But the real gall came when these bankers were outlining for the poor beleaguered broadcasters in the audience, three scenarios for the future.

One, the banks buy the debt of the consolidators which is quite substantial and they -- the banks -- walk away with ownership control of troubled radio groups. One panelist said that this is not necessarily the worst option because the groups would be free to operate their cash flow business in a favorable climate of little to no debt.

Not necessarily the worst option for whom?

In this case, the banks helped radio finance consolidation, the operators fumbled the ball and it's first down all over again for investment banks who get control of the game. They can run it. Sell off the pieces in a better climate and even keep the people who ruined these groups in place.

After all, it's better to stay close to the enemies you know than the friends who actually know how to run stations -- a sick philosophy that seems prevalent in the money community.

Isn't Michael Douglas playing Gordon Gekko filming the Wall Street 2 just 90 miles to the north in New York City?

The second option according to the experts I heard was refinance the debt -- as Citadel is trying to do -- but that this was not deemed the best option.

Not the best option for whom?

The banks or the owners?

Keep in mind that the banks always make their fees even when they screw up.

The last option was "kick the can" along as best as you can which probably won't work -- according to one Dickstein Shapiro expert.

See what I mean?

An Italian wake.

Where's the good news?

When is the mourning going to be over?

One career radio exec said to me that he was coming away from this NAB with the distinct feeling that investment banks are on "vulture patrol" -- his words -- ready to bend the industry over one more time and -- well, you know -- have its way by supplying one more round of financing in order to wrestle the stations away from bumbling consolidators.

And wouldn't that be a fitting end to consolidation -- at least for the investment banks?

But for the radio industry -- it is the worst possible alternative.

The sooner radio stations are returned to owners who want to buy them, operate them locally and take them into the digital future, the mourning can end -- the body of consolidation buried -- and resurrection begins.

At the Dickstein day starter I was standing next to one of my readers, Ben Downs, General Manager of Bryan Broadcasting that runs a handful of local stations and runs them damn well from what I hear.

All local.

And no voice tracking.

Digital products that are actually generating money this early into the digital revolution.

Radio needs more owners who are operators. Fewer Tricky Dickeys, Fagreed Sulemans and Slogan Hogans.

The investment banking business is on vulture patrol but it could be said by some small market broadcasters that they are actually on sucker patrol because in the end consolidators have no choice but to submit to the banks that hold the answer to their debt problems.

It's a detour -- a time delay -- that hurts our medium as new media emerges.

At the same convention where Arbitron reveals a study that says 90% of America listens to radio, you wonder why everyone is so glum?

But that's why Kool-Aid comes in many flavors and radio consolidators are suddenly very thirsty again.

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Wednesday 23 September 2009

How Consolidation Could Have Worked

I never for even one minute thought radio consolidation would work right from the get go.

But, even I didn't believe radio consolidation would have turned out this bad.

Citadel is negotiating its debt covenant to avoid bankruptcy again even as I write this. Clear Channel's solvency is no slam dunk. And Cumulus, the other one of the big three consolidators, has one foot in the grave and the other on a banana peel.

It didn't have to be this way.

All the power didn't have to wind up in the hands of a few radio execs worshiping at the feet of Wall Street bankers. There could have been a "Plan B" just in case something went wrong -- like a recession, or an election where elected officials would put the brakes on further consolidation. The consolidators didn't have to borrow so much to buy stations they coveted at artificially inflated prices and astronomical interest rates.

But that's all water over the damn now.

Consolidation could have worked if regulators and legislators hadn't given away the entire radio industry to a few greedy people. In effect, radio consolidation was the forerunner to the greed that destroyed the greater economy.

If you're with me so far, consider how the radio industry could have been deregulated in a more responsible way that looked out for the interest of Main Street rather than just Wall Street.

Imagine if ...

1. The cap on stations that could be owned by one company in any given market was two stations -- you pick them, two AMs, two FMs, one of both. But owners would be free to buy in as many markets as they liked. That would leave a lot of stations to buy in many cities but it would preserve the local feel of radio by guaranteeing that one owner from Texas couldn't monopolize radio in every major market and many medium and small ones as well.

2. If each radio station by law had to have its own general manager, sales manager, program director, chief engineer, etc. No joint staffs that have proven to be no more effective other than to save the owners money. But that was a vicious cycle anyway -- save money at the expense of people, put out a lesser product, cut more people. Wait until you see the next round of cuts that Clear Channel, Cumulus, Citadel and their followers will start making before and through the end of the year. Obviously, lean mean operations is becoming more mean than lean.

3. And if the two stations you could own in a market had to run separately and compete with each other. Just think -- one owner owns two stations, hires separate personnel but can't run the stations from remote locations and local management must guarantee that the two stations they own must compete with each other. No synergies of scale, no national repeater radio. If you believe radio can't afford to be run separately, local and full staffed than you have what exists today -- repeater radio that has no appeal to the next generation and even erosion of listening by older audiences.

Stay with me ... it could have been better yet ...

4. What if at least 80% of the programming had to be locally produced? This would mean voice tracking would be a cost cutting tool but not a deal breaker for the audience. Imagine the weekend shows and special programs that enriched radio in earlier years. It's pure fantasy that radio had to voice track to save money. Radio never overpaid its talent and there was always plenty of it waiting to work in local radio.

5. If public affairs and/or news programming were once again required to hold a license of the public trust. That in and of itself would set the standard for local radio in the age of responsible consolidation.

6. And if license renewals were mandated every three years with owners having to substantiate that it served the public interest, convenience and necessity instead of having their licenses rubber stamped by some bureaucrat without regard to whether the licensee lived up to its fiduciary responsibilities.

7. And in return if broadcasters were guaranteed that no so-called Fairness Doctrine would be imposed on license holders because the very setup of consolidation as I am describing it would further guarantee that enough voices would be available for listeners to hear all sides to every issue.

8. And consolidators get to keep the profits from all the stations that they could legally own so long as they were run individually and not from remote Siberia.

Bet lots of companies would of gone for this deal even if the "operators" we wound up with (wink/wink -if you get my drift) would have stayed away.

Bet the radio owners under this type of "consolidation" would have stayed out of debt because responsible consolidation means having to have the skills to operate the local licensed stations not just the ability to talk bankers into financing the acquisition of more properties.

That means an industry with more groups like Bonneville and Cox and fewer scorched earth operators like Cumulus, Citadel and Clear Channel.

And a radio industry that wasn't dying before its time.

And one poised with talented people who would have figured out how to take the greatest content providers in the world and also direct them towards the Internet, mobile and social networking.

And my idea of responsible is not the only one that would have worked better.

Yours might, too.

But the one that didn't work was the one radio has been saddled with for 13 years with no hope of relief any time soon.

What a pity.

Management guru Peter Drucker always said consolidation doesn't work.

What makes radio CEOs smarter than Peter Drucker?

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130,000 PEOPLE MEET HERE. Meet them half way. Call Barry O'Brien at (508) 224-4262 or barryob@barryobrien.com. The future of the radio, music and mobile content business begins here every morning.

Tuesday 22 September 2009

Generational Radio Changes

It used to be that when I went to the beach I saw -- and heard -- boom boxes blaring local radio stations. And those stations were great! Young DJs having fun on the radio.

Each year it is becoming harder to find a visible radio on the beach owned by anyone -- of any age.

The world is changing and I wonder sometimes whether the people running the radio industry are as interested in this important fact as they are trying to save their own necks.

As I warned a long time ago, Citadel seems on the brink of some type of bankruptcy reorganization despite the fact that it made a minor debt payment last week and held off the big filing for a few more months.

But Citadel will likely not come up with the $150 million it needs to stay clear of loan covenants by January 15th. Bankruptcy is a foregone conclusion by those I consult on Wall Street.

That means more layoffs are likely in advance of the new year and a court will probably have to get involved in sorting out the results of Citadel's fiscal mismanagement.

Maybe some stations will become available at realistic prices this time.

Clear Channel and Cumulus, the other two big boys are not far behind in bankruptcy.

Yet, most of the people who are running stations and/or who have run stations know that it is long past the time to look to Wall Street when Main Street is exhibiting so much meaningful change.

While these good former employees may be on the beach (so to speak), they still know how not to drown which is more than can be said about their employers.

So I thought you might be interested in my generational observations on the beach that are perhaps a microcosm of this monumental sociological change that is being ignored by radio's biggest owners and the companies that mimic them.

1. iPods, not radio, are the apparent prevalent source of mobile music entertainment these days. I observed young people walking together with all of them listening to their iPods as they strolled on the beach -- not talking to each other. Even older people had iPods where there were music listeners. Jogging with iPod buds in their ears was more common than running in the surf and listening to the ocean. Maybe there is an app for ocean sounds -- oh, there is!

2. No radios were witnessed in a week of bumming on the beach. Keep in mind that I was at Long Beach Island after Labor Day, the traditional time young people return to school in the east. Oh, no radios by older people as well.

3. Cell phones were on everywhere. Blackberries, iPhones, smartphones, cell phones -- boy, have we ruined a getaway. Me, too. I stood in the surf and made notes on my iPhone for business, personal, the book I am writing about unlocking human potential and notes for these pieces. When an idea came to me, I walked back far enough away from the water (in case I dropped my iPhone) and punched away at notes. I would then walk back into the surf awaiting my next "capturable" thought. I know, I wouldn't go on vacation with me either! I used to use a legal pad. Everyone was on the phone as they are seemingly everywhere else. Forget the sunset or the ocean sounds, no exemption from a cell phone. My wife observed one young girl staying back while her friends went into the water up to their knees. She was texting. Texting never stops.

4. I usually visit the Inlet Deli where my friend Mike Anderson's daughter, Jennifer, used to work when she was a teenager. What clue did the young gal have that I was over 40 (other than the obvious) when I bought three newspapers to read on the beach. Used to be you couldn't find a paper unless you went early in the day. Now, you've got plenty to wrap fish in because fewer people buy them (some habits are hard to break even for a cellular Renaissance man). I observed some people reading books (older), and not one person reading a paper on a calm day. I saw some older folks using a Kindle on the flight to Philly, but that's another story. Why read when we can connect, see and hear?

5. I was able to monitor the Eagles-Saints game Sunday -- all day -- on my iPod and the Jets fans who shared this beach located equidistant between Philadelphia and New York were also snagged peeking. The Giants fans were free because their team played Sunday night -- unless they wanted to know how other NFL teams were doing. And during the USC game, I got the urge to throw my phone into the sea -- don't ask.

6. For two days the weather was so bad on this barrier island that there were predictions of tidal flooding, high winds, etc. When I turned to Harvey Cedars emergency radio station -- you know, the one that would lead an evacuation over the only bridge that connects the island with the mainland -- they had minimal weather information and mostly public service announcements. Local radio stations did better, but weather and emergency info on demand took the day -- smart phone apps and Harvey Cedar's own municipal emergency site that it did keep current.

Many of my readers confirm or enhance observations like these when I write about how massive the sociological switch is from traditional media to online, mobile and social networking sites.

What is worthy of note is that although the next generation lead this socio-techno change, Gen X and even baby boomers are also modifying their habits. They want it when they want it as well -- on demand.

All this doesn't seem to worry my programming, managerial or sales friends who are being forced to do radio the big "C" way (Cumulus, Clear Channel, Citadel).

They know that radio people have all the skills necessary to do better terrestrial broadcasting for the available audience as well as port their skills over to new media.

Their bosses may not know or care right now - but they know.

To borrow a salty analogy: they know the wisdom to fish where there are fish.

We can do this -- and will -- once bankruptcy kills off one or more of the reasons the radio industry is failing to respond to generational media changes currently taking place.

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Monday 21 September 2009

Jim McNeely on Composition (Interview)


(Picture:Aestheticize Media)

Jim McNeely is one of the truly great contemporary American jazz composers. Following on from a comment he made to a post I’d written about integrating solos into extended form compositions, he allowed me to interview him about the act of composition in contemporary jazz. What follows is a transcript of that conversation, and it covers a huge area and many aspects of the art and craft of writing for improvising musicians.

It is a very large post, and I did consider dividing it into two parts, but in the end I left it as one post, because to divide it in two would have interrupted the flow of the conversation. I have added headings relating to the different aspects of composition we were discussing which should help with navigation. I think it makes for fascinating and essential reading for anyone interested in contemporary jazz writing.

RG: The first thing want to I ask you about is: regarding your beginnings as a composer, was there a time where you started as a composer? Was it an evolutionary thing, did you study composition, was it something you were very conscious you wanted to do, or was it something that you kind of found yourself drifting into?

JM: Well somehow I got it in my head one day, I was about 14 or so, that I could write a song — and I did. I had read somewhere that you could make a bass line based on different notes of the chromatic scale, and you could write them out and use that as the basis for a melody — I don’t know where I read this.............

RG: I don’t think it was in the local newspaper somehow!

JM: (Laughs) Yeah, right — in the “Weekly Shopper”! And I can’t even remember how it was, but I had this idea I could do it, and that led me to getting into arranging. I had the old Russ Garcia arranging book, in fact as a high school kid that’s where I learned most of my jazz theory — from that book. It taught basic voicings and keeping the root out of the voicings etc. — all the basic tools. So I started out arranging for the big band — I was lucky that the high school I was in had a very good big band, with a director who was very open to me bringing in music.

So I started arranging, and then I started writing original things for the band too. They were kind of tunes — they had tunes in them but they went to other places. At the time I was, (this was around ‘65 or ‘66), into Coltrane who’d just recorded “Ascension”, I was into Archie Shepp, and some pretty raucous music, and Ornette, as well as Count Basie — I guess I saw a marriage of the two! Then in college I became a composition major. First I auditioned and got in as a Music Ed. Major, but after a while I thought “this isn’t for me”, and I changed to a composition major. Again all I had written was jazz stuff, and it was really just trial and error — which is the basic process that for me has continued to today. I would write something and the stuff that sounded good I would say ‘well I’ll keep that’, and with the stuff that sounded bad I would say “well, I’ve got to find another way of doing what I thought I was doing”

And I learnt that listening with brutal honesty to what you’ve written is the key to the whole thing — not copping an attitude. I sometimes see this with students, where they say “well, that’s what I’m hearing man”, and I realise they’re not hearing anything! (Laughs) It’s like when Ronald Reagan said “I don’t recall”, there is no way to prove what is going on in someone’s head — it’s kind of a copout. Though maybe sometimes it’s not.

But for me it was just trial and error, and when I got into composition I studied more of classical theory and 12 tone techniques, and I also studied counterpoint and fugue, which I thought were really important. And I started writing chamber music that was ‘in the cracks’ between jazz and chamber music.

RG: And this was cool for you to do in college? It wasn’t an explicitly classical programme — or an explicitly jazz one?

JM: Yeah, that was at the University of Illinois in the early 70s. In fact at that time the U of I was a real hotbed of contemporary chamber music — they had a big festival every two years. And I played in a lot of those — I played clarinet and bass clarinet in those days and some piano, and I got to play some music that effectively erased the word “weird” from my vocabulary. In fact when I got to New York years later I’d often be sitting with a friend listening to some music, and he’d say “man this stuff is weird”, and I’d think, “man, I played that kind of stuff 8 years ago!”

So, a lot of what I did was chamber music oriented, in fact if I have any regrets, it’s that I didn’t pursue a little more of the traditional classical orchestration studies, and writing orchestral pieces. When I think of it - you know, they say ‘youth is wasted on the young - and there I had access to all these great piano teachers, and a symphony orchestra, and I never took advantage of it. It was stupid, I was just trying to write big band charts!

But anyway, some of this stuff I was writing was somewhere in the middle between some of the more improvised chamber music that was going on, and jazz. And in a way I’ve tried to keep that alive in certain things I’ve written since then. So, what I did in college was I studied certain aspects of composition and I also learned some things about planning out a piece before you start thinking about notes.



Starting from Scratch

RG: OK, this leads on to another question, so I’ll take the opportunity to interrupt you there. I was going to ask you about starting from scratch. Sometimes one is commissioned to write a piece that involves some given piece of information — it might be a programmatic thing for example. But a lot of the time - and especially for someone like you who is very well known for writing for big bands - you're often just asked to write some music for a big band, and you’re faced with the situation where you have the band, and you have to write some music, but you have to start from Ground Zero so to speak. So what do you do in that situation — what are the kinds of things you think about before you think about the notes?

JM: I think about real basic things. I see it the way a painter might define the size of a canvas before they start to paint, or the way an architect knows he’s got a certain space to deal with. So — it sounds kind of stupid when you talk about it — but one of the first things I always think about is how long the piece is going to be. And if it’s for a specific group I think about their capabilities, or I think about their sound, because that’s the instrument I’m going to use to express the piece. There will also be other considerations — besides thinking of them (the players and the band), I also think of me. As in, “what do I want to write now? I’ve done this and this and this, and now it’s time to do something else”, for example. So I’ll perhaps use this opportunity to do something I haven’t done before, do something I haven’t tried, or maybe rework some idea I was working on in a previous piece. That’s what I call the Big Level stuff - the conceptual thing. Sometimes I'll think of just a one-word description of the piece such as “energy”, or “red”, or “spicy”, or “sedate” -- something like that. Sometimes I’ll think of how I want the listener to feel at the end of the piece, or the players to feel at the end of the piece. Whether I want them to feel exhausted or exhilarated

RG: Or maybe both (Laughs)

JM: Yeah, right! But often I find that once you let the cat out of the bag you can’t control the response - sometimes the response is different than you think it’s going to be, sometimes that happens. But I also often think of an overall energy, or of an overall harmonic sound. I think that the fact that harmony, that intervals can be reduced to low ratios — there’s a reason why things like fifths are soothing, while minor ninths are not — so I’ll think about the overall harmonic language or the overall density of the piece. How loud it’s going to get, how big it’s going to get - or do I really keep the reins on and really restrain it so it’s kind of like a Bonsai plant - you keep trimming it and keeping it very small. I have a tendency to have everything sprawling and huge, so sometimes I have to make a real conscious decision that a certain piece is going to be a small one.

RG: Right. And when you are thinking of these considerations, would you jot those down as you think about them? You’re not near a piano, you’re not near anything, so do you write it down — or can you remember all that stuff?

JM: I try to jot it down on paper because once you’ve written it down you’ve got something that you can look at and hold in your hand, and erase and change. I find at the initial stage I do a lot of this kind of stuff - I’ll be sitting here in my office and I’ll sit back in the chair and stare at the ceiling. And then my wife will come in to use the fax machine and she’ll say “I thought you were working!?” (Laughs) And it does look like I’m doing absolutely nothing but I am in fact mulling things over.

But I do like to write down little ideas, even if it’s just the conceptual ideas — just to get them on paper. It’s like a marriage license, it’s more of a commitment that way (laughs). I used to have a student who would come in week after week, and he hardly wrote anything, and he’d say “well I might do this, or I might do that, or I might do this”. And eventually I had to say to him, “look, I don’t want to see what you might do, or what you could do — I want to see what you’re doing”. It’s a more active process that way. And that’s why I write things down — because that’s what I’m doing, it’s not just in the realms of possibility anymore, I’m actually committing to it.

And sometimes I just draw a shape on a piece of paper, a very simple shape that shows how I want the piece to build. I also think about if it's a particular ensemble I’m writing for, or if I know the soloist — to me that’s very important — I think about who might solo on the piece.

Those are all things that are, maybe not relatively easy to decide, but you can think about them without getting into the nuts and bolts of the musical part. So then at some point I’ll start working with the musical part. Sometimes it’s just a small idea, I sit down at the piano and see what comes out of the hands and then start working with it and developing it. And sometimes not even that, sometimes it’s just a couple of intervals — a little cell for example — more often than not it’s some little fragment of melody, with something else underneath it. Or sometimes it’s just an idea for a vamp that comes up — and again I write these things down and start to work with them. For example if it’s a four-bar vamp, I’ll see if I can extended into a 64 bar unit, just using transpositions. Sometimes I’ll take the bass line and retrograde it — extend it a lot of different ways.

RG: So a very common compositional practice for you then is expansion of small amounts of material?

JM: Yeah, taking an idea that comes and - not to judge it – one of the worst things we can do is to find a musical idea and judge it as good or bad – it’s neither, it’s just there. And it’s there for you to work with, so I’ll try working with it and expand it and try to both manipulate the idea itself into different forms and then using developed strains – different variants of the idea as units in the strain. And sometimes I’ll say “OK, enough of that, let me find something that’s really different from that”, and I’ll just try and develop a contrasting idea.

So before I really get to writing the piece, I’m working on developing the small stuff, and I find that a lot of what I develop I end up throwing away. You don’t throw everything into the piece, but there’s a process involved of developing a lot of material, and then finding, in that material, what really speaks to you and what you really want to use. So I find the process of throwing stuff away is really important too. You create a lot just so you can end up with a little.

Intros, Interludes and Endings


RG: Let me ask about a couple of things that I notice are very strong in your music, or are things you very clearly think about – intros, interludes and endings - how you think about those. As a preparation for this interview I was listening to ‘Up From the Skies’, ‘Lickety Split’, and ‘Group Therapy’, and one of the things that struck me was how specific those three elements are in your music. They never sound generic, they always sound to me like you’re very conscious of them. Are they things you pay particular attention to?

JM: Yeah I do. One of the things I think about is the silence between the tracks of a CD – I think about “what’s the first sound we’re going to hear to break the silence, and what’s the last sound we’ll hear before the silence returns?”. John Cage said there’s no such thing as true silence – and he’s probably right – but at least as far as the blank stuff on the CD goes, the silence is the default stage. And one way to look at it is that my music is a disturbance of the silence, so what’s the first thing I’m going to use to break the silence and what’s the last thing I’m going to use before the silence comes back?

To me those are really important considerations, and I think about intros, interludes and endings as being the framework of the piece. Especially if there’s a song in the middle of it - those things are the elements that frame the song.

One recording I was involved in years ago, that really had an influence on me, was the second album that Bob Brookmeyer wrote for Mel Lewis’ band – it was called ‘Make Me Smile”. To me it’s a great example of Big Band writing in which there is a tune, but the tune is just one element of the whole piece. The piece was much bigger than the tune to the extent that you couldn’t call the piece an arrangement of the tune, even though there’s a tune there. He would takes elements of the tune and develop them into other solo forms, or interlude sections etc. And so, the tune becomes a source for the materials of the piece, and ultimately the piece is the piece – it’s not so much about the tune, the tune is there but the piece is larger than that. So, I think that had a big influence on me, in terms of how things like interludes and endings are drawn from the tune most of the time.

But you can never say never, and sometimes those elements are drawn completely out of the blue. One way that I think about that is, as a composer, sometimes two musical ideas work together because I say they do. Sometimes there’s a connection - as is the way with some of Monk's tunes where the first phrase of the bridge is the same as the last phrase of the A section - but there are also times when I’ll just write something completely contrasting and I’ll say they belong together just because I say so. It’s my little God complex! You’re creating this little universe and if you want it to be a Bb, you make it a Bb - no one can say anything about it. So, yes, intros, interludes, and endings are very important to me.



Orchestration

RG: What about orchestration? Well, there’s a question — what about orchestration?........ how much time do you have!? (laughs)

JM: Orchestration, it’s a great thing, I’m all for it! (Laughs), you can put me down in the “Yes” column!

RG: I guess my question is, if you’re dealing with a big band, unlike a classical composer, who, in writing several pieces of music for an orchestra, can say “I want three clarinets and two French Horns in the first piece, but only one clarinet and a harp in the second piece” - whereas when you’re writing for a big band, instrumentally you’re presented with what you’re presented with so to speak. Everyone in the band has to get to play. So when you’re writing a suite of music, or a collection of pieces for a particular band, do you think about the orchestration in terms of saying to yourself “I’ve used particularly dense orchestration in that piece, and now I’m going to thin it out in the next one”, or does it just depend on the piece itself?

JM: Kind of a combination of those. You’re right - the few times I’ve written for a symphony orchestra they’ll ask me ‘how many brass do you want, how many woodwind you want?’ etc. with a big band, we’ve got four trumpets, and that’s it, and we’ve got a particular kind of doubling in the woodwinds. And as an aside there, one of my concerns is always how good are the doublers? So for example in the Vanguard band there are two guys are really good flute players and there’s another guy that isn’t such a good flute player, so you can only use the doubling to a limited extent.

But I think of orchestration in terms of the overall palette that I have to work with. Yes I think of varying densities - the two extremes I think of are something very bold with saxophones and trumpets, versus something pastel which is more mutes and woodwinds, and the morphing of one version of the band into the other is sometimes part of the shape of the piece, the plotline of the piece. Sometimes when writing I’ll have a very specific idea about the orchestration, and hearing particular instruments playing something — other times I don’t, I just write it as a piano sketch — I feel that I have the experience to be able to find a way to orchestrate that for the forces that are available to me.

Sometimes when I have spare time, (which isn’t that often), for example when I’m in Europe working with a radio band I might have a weekend off, so I’ll just go into the studio and just write for four or five hours - just write something and have fun with it. I enjoy doing that because I’m not up against a deadline and I don’t have a specific group in mind, so I can just write in the abstract. And so usually I’ll find a way to use that stuff I write somewhere further down the line, but after adapting it for the orchestration or forces that I have to work with in that particular band.

Writing in the Abstract

RG: So, apropos of the question of writing in the abstract - as you’re so renowned as a writer for jazz orchestra, and I could be wrong in this, but I would imagine that you spend the vast bulk of your time writing for jazz orchestras of various kinds.........

JM: Yes

RG: Well is there a part of you that says to yourself “I wouldn’t mind trying something different for a while - I would like to write in the abstract, I would like to write simply because I want to write, not because I have to write”. Of course (laughs) there are loads of composers all over the world who would love to have this problem — having to write because they’ve been commissioned to write! But at the same time do you feel that you would like to take time out just to write, for your own purposes?

JM: Yes, every once in awhile I do get the chance to do just that, and I would like to do that more. I tend to get tied up with deadlines and writing gigs, and I have to say that’s a mixed blessing. It’s great to get paid for what you do, but at the same time you’re writing for existing ensembles, and in just about every group I write for their might be one or two players where I've said to myself, well if this was my band I’d have someone else in those chairs, you know. But in my situation you’re always having to write for the personnel that’s chosen for you by the leader or the producer or whomever. So though I’m usually writing music for a specific project or band, the few times I’ve written music without having to think about any of that kind of stuff, I’ve really enjoyed it. So it’s probably time, after all this time writing for specific groups, to explore that more.

Getting Stuck..........

RG: A kind of related question — I had a situation myself about two years ago where I was writing a huge amount of music in a relatively short space of time - I had a whole lot of stuff that I had to write. And I found that it reached a point where I was absolutely plagiarising myself — or I would think “oh that’s good”, but then I’d say “oh shit no, I just did that in the last piece!” Since you’re such a busy composer and write so much music, and a lot of the time you’re writing for similar kinds of ensembles, do you A) have a similar problem to mine where you simply come up against a wall with it, and B) if so, how do you resolve the situation?

JM: Well, full disclosure here, I do plagiarise myself from time to time. And sometimes I give it this rather noble spin as in “well there was this concept I was working on last year in a piece, and it was okay but I’d like to rework it and really get it right this time, so I’ll use this piece as an opportunity to do that”. There are other times where I'm just flat out and up against the wall and I’ll just say “well I’ll recycle that thing I did in that other piece”. So there are times when the intention is more noble than others! (laughs).

You know, I’ve realised that for me some of the more interesting music that I’ve written for bands with which I’ve have long-term relationships have come really early in the process when I don’t know them very well. And I you’ll sit here in my room and I think “well, I don’t know if these guys can handle this, but screw it I’m just going to write this music and see what comes out”. And then as I get to know them better and get to know their limitations and their strengths, I write more carefully for the particular players and in one way though I think the music is much more integrated with them, there’s a kind of rough edge in some of the early music I’ve written for some of these groups that I kind of lose the sense of later on.


For example that arrangement I did of “Sing Sing Sing”, for Dave Liebman and The Carnegie Hall band came about mainly because I was way behind the deadline. The copyist called me and said “I have to have the score tomorrow”, and the FedEx guy was standing in the room waiting to take it, so I quickly said, ”Okay, so Liebman plays and the band answers, and then copy these last 12 bars” and then I wrote a final chord and sent it off. I originally had a whole written scheme planned for that section, but I had to abandon it and yet it came out pretty successfully. The players in the Carnegie Band tended to be players older than me, guys like Frank Wess and Slide Hampton, and I didn’t even know whether this would go over with them. But it ended up being great — because I didn’t know any better!(laughs). And the same kind of thing happened with the Danish radio band, and the same with the Vanguard Orchestra. I feel that some of the earlier stuff I wrote for them, while the craft may not be as strong, there’s something different about the spirit because it kind of forced them into a zone that was surprising to them, or was a little out of their box — because I didn’t know what their box was.

I forget how I got off onto that tangent!

RG: We were talking about getting stuck.

JM: Right, in that situation sometimes I’ll just put on some music that is not jazz, or I’ll read about Bela Bartok or Stravinsky, about what those guys were doing, what they were thinking about, how they organised their material. Or I’ll just put on some African music of something, and then I’ll say ”well to hell with it, I’m just going to try this in the piece and we’ll see if it works out”.

If I feel like I’m stuck, first of all, in one way, being stuck is a good thing, because that motivates you to explore things that you maybe haven’t done before or that you haven’t been thinking about. It’s funny, when I’m not stuck in a piece then I have a tendency to get stuck later on, because I’m coasting. When you do get stuck, it’s like being stuck in a car, your first instinct is to say ‘what do I do to get out of this mud here’, so the same thing happens musically. So I’ll try maybe putting on some recordings I haven’t heard in a long time, trying to look at music especially not from the jazz perspective, but from some other kind of perspective.

Classical Writing

RG: So you mentioned Bartok and Stravinsky there, can I ask you - have you written for classical ensembles?

JM: Yes I have — I’ve written a string quartet and have written a saxophone quartet. And I wrote a piece two years ago for the Frankfurt Radio Symphony with their big band. Again it’s kind of a mash up, some of it sounds like jazz, some of it really doesn’t. It was a five movement piece, quite a big piece, but because the big band was there I’d say that music also had that aspect to it as well as the orchestral writing. But as I said earlier, years ago I was writing for a kind of hybrid chamber orchestra as well.

RG: So the string quartet and the saxophone quartet, were they recent works or written years ago?

JM: It was about 15 years ago, in fact this is kind of a demonstration of what you’re talking about. It was in my early days with the BMI workshop, and we had a string quartet come in to demonstrate some stuff, and I thought “you know, it’s time I wrote a string quartet”. So I did, and finally I had most of it written, and Manny (Albam) had written some string music as well, so we said let’s have a reading session and we hired a string quartet to come in just to play our stuff. Ultimately the piece was performed a couple of times, never recorded, but was performed. The saxophone quartet was commissioned by a commissioning body for the American Saxophone Quartet, who are all guys associated with the New York Philharmonic Orchestra. They’ve performed it and it was also performed by the New York saxophone Quartet. But I haven’t done a lot of that kind of writing because it always seems like I’ve a got a full plate with all the big band music.

RG: So is that something that you would like to do more of, or would like to explore further?

JM: Oh yes definitely, it’s a matter of finding the time to write it and then finding people to play it. One of the hard parts about it is that when I write big band music it’s very easy for me to get it played because I’ve got so many relationships with so many bands. I think the thing that would be a little more daunting about writing chamber music for example would be getting people to play it. But I’d certainly be interested in doing that because ultimately jazz is limited — well anything is limited — and with my jazz writing as I said before, I’ll try and bring in other influences, but still essentially be writing for a jazz group.

Next year, for the Frankfurt radio band, I’m going to be writing a project for Rabih Abou Khalil

RG: Oh yeah, the Lebanese Oud player?


JM: Right, I’ve been talking with him, and to mix his music with a big band is going to be kind of a challenge. I was talking to the band’s producer about different projects and I said I would like at least one of them to be something really outside my comfort zone, and damn if he didn’t find something!

RG: Right (laughs) - how’s your knowledge of the Maqam system!?

JM: Right! (laughs) All those wonderful greasy intervals this guy plays on the Oud, to get the big band to do that (though maybe the trombonists could fudge it), is going to be a challenge, And I’m looking forward to that, because it’ll look like a big band but probably won’t sound like one. Actually in college I took a seminar in Persian classical music.

RG: that’s a whole different thing isn’t it, the Dastgah and all of that?

JM: Yes, the Dastgah

RG: That’s great stuff too – but really dark - I find it so severe it makes Arabic classical music sound like calypso! (laughs).

What do you listen for?

OK, a completely different question - when you’re listening to another composer’s music in the jazz idiom — could be big band or small group or whatever - let’s say outside the situation where the tune is just a vehicle for blowing, what is it that you’re listening for?

JM: Well you know, I guess on one level I just listen for the storyline. When I write myself, I have this whole parallel existence going on where I think of myself as a playwright, and I think about developing characters and explore whether there is tension between them etc. — stuff happens to the characters. And when I listen to music that’s not mine, I still like to listen to it that way.


Tom Macintosh, the composer arranger and trombonist - he was part of the early Thad and Mel band - some years ago I was judging a composition competition with him and he said to me, “when I listen to music the only question I should be asking is - what’s going to happen next? And If I’m not asking that the only other question I ask is - when is it going to stop?”. And I find that the music that I like to listen to has that quality of pulling me along and getting me to say “what’s going to happen next to this piece, or to this character?”. You know there’s a principle from creative writing that says that people have to want to care about what happens to the characters - whether Bob and Mary are going to stay in there for the whole play or for the whole novel. And obviously although in music it’s a more abstract thing, I still feel that way when I’m listening to music - I want to care about what’s happening to this melody here, I want to care about what this soloist is about to do to the structure that’s been set up. Or at the end I want to hear - if the character comes back - I want to hear him transformed by everything that happened in the ensuing 10 minutes or so.

That’s why so much of today’s pop music has so little interest for me, because it’s so predictable. Whereas — and this is where I get to sound like the cranky old guy - back in the 60s you would hear things on Top 40 radio that would tend to be a little more interesting - at least once in a while. When I was getting ready to record “Up From The Skies” I downloaded all these Hendrix tracks — I had lost all my old LPs — and I was amazed at the variety of this guy’s work. And this was a guy you’d hear on the radio — he wasn’t as popular as the Monkees, but still, he was very popular and yet you had the sense of real musical artist at work. So when I hear something at the beginning of the piece that surprises me and engages me and pulls me along and makes me wonder what’s going to happen next, well that’s the stuff I listen for.

The soloist conundrum

RG: So the point you made about wondering what was going to happen with the soloist and what they were going to do with the piece etc — this brings me back to that stuff we’ve talked about on my blog — that I was writing about and that you responded to — which is this issue, if there is an issue, with more extended form composition and the place of the soloist, with the typical contemporary proclivity for extended solos, within the context of those more extended or more complex compositional structures.

JM: When I read your initial post on your blog it resonated with me because I had just written a project for Richie (Beirach) and Dave (Liebman) – I was writing for two very strong soloists with very strong musical personalities, and shaping the piece for them. And when I’m writing for soloists whom I know well, I feel like I’m really tailoring the piece to them and it probably wouldn’t sound as good in somebody else’s hands. I’ve had a few experiences where I’ve written things for particular soloists and I’ve heard other bands play it with other people, and okay, it’s fine, and I like to think that the music holds up well - but just something about having a different person in the solo chair - his interpretation of the character being a little different to what I had in mind when I first wrote the piece. But sometimes that’s not the case, sometimes the new soloist is spot-on with their interpretation of the piece.

But I think this is a problem that goes back a long way — I mentioned in my response to you the Mozart clarinet Concerto which was written for Anton Stadler, and since then a lot of us have tried to play that piece but it’s just a fact of life that that some people really do it in the right way, and others don’t. Some people bring their own interpretation, and I have to say that there’s been a couple of times with my own pieces that I heard a soloist play something quite different to what the original soloist played, and I thought “you know, I like that, that works!”. If they’re bringing their own thing to the piece and it works, I like that. But of course if they’re bringing their own thing and it misses the point then that’s not so good..................

RG: Yes, it’s funny how that can happen - even in classical music. I remember several years ago writing a violin concerto and in rehearsal the soloist never played the cadenza which linked the first and second movements - at that point he would always say “and then I’ll play the cadenza”, and he’d carry on into the next section he had to rehearse with the orchestra. So the first time I heard the cadenza was in the concert and I have to admit, that what he did with that cadenza made it sound much better than what I had written! (laughs). He just slowed certain things down, added in extra dynamics etc -- really interpreted the piece. And to me this was a classic example of how sometimes you can place your music in the hands of a really great and creative player and they somehow make the music even better than what you wrote in a way.

JM: Yeah, I agree -- well in jazz there are people like Sonny Rollins who took tunes like “I’m An Old Cowhand” and played the hell out of them. But that’s a whole other story, an incredible improviser like him who can take something very simple and can use it as a source or a springboard for something great.

But to return to the other point in your blog, about this being the age of the extended solo - certain people can pull that off and certain people can’t - it depends on the players. I’ve been in situations where everyone wants to open a piece up and play longer solos, because a longer solo is supposed to mean that it’s going to be a better solo -- maybe because they feel better when they’re doing it, they’re not constrained etc. and sometimes I’ll make jokes about it and I’ll tell the soloist “just keep playing until you hear all those horns come in, then you know you’re done” - the big band syndrome!



But solos don’t necessarily have to be long. I’ve written a couple of things for Joe Lovano where he’s the only soloist, one of them was over 40 minutes long for the WDR band some years ago. He was amazing on it, he was always engaging and playing something interesting. But there are a lot of other people who come to mind for whom I just wouldn’t write that kind of thing, because they wouldn’t be able to pull it off.

RG: This is a slightly different thing too isn’t it? In that what you’re talking about there, what you wrote for Joe, is almost like a concerto.

JM: Right

RG: Whereas the problems I was thinking about when I was writing the blog, is a situation where if you’ve got X number of pieces and X number of soloists, you look at the line-up and you say to yourself “I have to give everyone a solo” - if I’m doing the math correctly that means I can have two soloists in this tune but I’m going to need three in that tune etc. and then I decide who goes in there, and who goes in there -- you have to do it, almost as a way of keeping the peace! (Laughs)

JM: (Laughs) Right! In the two albums I’ve written for the Vanguard Orchestra I wanted to make sure that the principal players all got at least a healthy shot, and that does end up as part of the planning for the music. But yes, the long solo thing is slightly different -- for example thinking about say Bartok’s ‘Concerto For Orchestra’, supposing you were to open it up and the clarinet player takes 64 bars of meaningless stuff - you’d never consider doing that. And there are certain things I’ve written that I like to think feel like there is an architecture to the whole form, and it’s just not right to open up the solo. There are other pieces where it’s fine, there are many examples in jazz were it’s fine to do that. But that doesn’t mean that it always has to be that way, and it doesn’t mean that a long solo is, by itself, better than a short solo.

RG: Yes, it seems to me to be something that could use being rethought a little bit, because as it stands now it is definitely in the default position of the longer solo. And I made this point in the response to the comment that you made on the blog, that we tend to think that the reason earlier players played short solos was because of the shorter available recording time that they had due to the limitations of the technology. But now that they’ve discovered some live air shots from that period -- even the bebop period -- you can hear that people just didn’t play 10 minutes solos in those days - Charlie Parker didn’t play 10 minutes solos. So I think it’s a different aesthetic it’s not just about the mechanical limitations of recording technology. And I think maybe something has been lost by always going to the default position of the longer solo.

JM: Yes, I agree.

The Most Important Question.......


RG: A final question Jim - What do you think is the most important question a composer can ask him or herself when they’re writing music?

JM: My first response is that the composer’s job is to ask -- “what if?”. That’s essentially how I’ve always perceived it. Sometimes “what if?” is a very specific musical question, sometimes it’s more of a social question. What if a band got together and played as if they hated each other?

RG: (Laughs) Sometimes that’s not “what if?” at all!

JM: Right - I’ve been in some of those bands! (laughs). Or sometimes it can be something simple like what if it’s a C7 chord and in the melody you hang on a B natural for a long time? One of the things I’ve used several times is - what if a band was playing and all fell down a flight of stairs together -- what would that sound like? Or what if John Riley the drummer had to play a bunch of different things during the course of his day? So to me that is the question that I’m always fundamentally asking myself -- what if this would happen/ what if that would happen? And when working with my students I've always emphasised that the question not to ask is “may I?”, or “is it in the tradition if.........?”, or “is it okay if I do this or that?” As I said before, one way to look at it is as a God complex, but also, if you see yourself as a playwright you’re just constructing a situation, and stuff happens in that situation and you’re in control of that stuff that happens. And in the end maybe the characters are dead, or transformed, or new characters have come along to replace them - what if all that happens? That’s pretty much how I operate.

Though I guess there may be other questions to ask - supposedly Stravinsky said that whenever he was asked to write a piece, he said -- “the two questions I ask are - how long, and how much?”

RG: (Laughs) Those are pretty good questions !

JM: Yes, those are good questions too!

RG: Jim, thanks very much for your time, it’s been really great to talk to you.

JM: A pleasure.